Bestseller
Course Name: Diploma in Advertising and Public Relations
Course Id: NEED/Q1001.
Eligibility: Candidates should have completed their 10th (high school) education or its equivalent.
Objective: The main objective of the Diploma in Advertising and Public Relations is to provide students with a thorough understanding of both advertising and PR principles, teaching them how to develop strategies, create effective campaigns, and manage communication for organizations, brands, or individuals.
Duration: Six Months.
How to Enroll and Get Certified in Your Chosen Course:
Step 1: Choose the course you wish to get certified in.
Step 2: Click on the “Enroll Now” button.
Step 3: Proceed with the enrollment process.
Step 4: Enter your billing details and continue to course fee payment.
Step 5: You will be redirected to the payment gateway. Pay the course and exam fee using one of the following methods:
Debit/Credit Card, Wallet, Paytm, Net Banking, UPI, or Google Pay.
Step 6: After successful payment, you will receive your study material login ID and password via email within 48 hours of fee payment.
Step 7: Once you complete the course, take the online examination.
Step 8: Upon passing the examination, you will receive:
• A soft copy (scanned) of your certificate via email within 7 days of examination.
• A hard copy (original with official seal and signature) sent to your address within 45 day of declaration of result.
Step 9: After certification, you will be offered job opportunities aligned with your area of interest.
Online Examination Detail:
How Students will be Graded:S.No.MarksGrade191-100O (Outstanding)281-90A+ (Excellent)371-80A (Very Good)461-70B (Good)551-60C (Average)641-50P (Pass)70-40F (Fail)
Key Benefits of Certification- Earning a professional certification not only validates your skills but also enhances your employability. Here are the major benefits you gain:
Practical, Job-Ready Skills – Our certifications are designed to equip you with real-world, hands-on skills that match current industry demands — helping you become employment-ready from day one.
Lifetime Validity – Your certification is valid for a lifetime — no renewals or expirations. It serves as a permanent proof of your skills and training.
Lifetime Certificate Verification – Employers and institutions can verify your certification anytime through a secure and reliable verification system — adding credibility to your qualifications.
Industry-Aligned Certification –All certifications are developed in consultation with industry experts to ensure that what you learn is current, relevant, and aligned with market needs.
Preferred by Employers – Candidates from ISO-certified institutes are often prioritized by recruiters due to their exposure to standardized, high-quality training.
Free Job Assistance Based on Your Career Interests – Receive personalized job assistance and career guidance in your preferred domain, helping you land the right role faster.
Introduction to Advertising & Public Relations: Definition and scope of advertising & PR, Differences and similarities between advertising & PR, Role of communication in brand management, Ethics and legal considerations in advertising & PR. Principles of Advertising: Evolution and history of advertising, Advertising objectives and strategies, The AIDA model (Attention, Interest, Desire, Action), Consumer psychology and persuasion in advertising.
Media Planning & Creative Advertising Strategies: Different types of advertising media (print, electronic, digital, outdoor), Media selection and audience targeting, Budgeting and cost analysis for media buying, Effectiveness measurement of advertising campaigns. Creative Advertising Strategies: Ad copywriting techniques, Designing effective advertisements, Visual communication and storytelling in advertising, Use of color, typography, and imagery in ads.
Digital Advertising & Social Media Marketing: Online advertising trends (Google Ads, social media ads, influencer marketing), Social media management for brand engagement, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Programmatic advertising and AI in digital marketing.
Corporate & Political Public Relations: Fundamentals & Strategies: Role of PR in brand reputation management, PR campaign planning and execution, Press releases, media kits, and press conferences, Crisis communication and damage control. Corporate & Political PR: Corporate communication strategies, Reputation management for businesses and individuals, PR in politics and government communication, Case studies on successful PR campaigns.
Event Management & Consumer Behavior: Planning and execution of corporate events, Managing brand sponsorships and partnerships, Role of events in PR and marketing campaigns, Celebrity endorsements and influencer partnerships. Market Research & Consumer Behavior: Understanding target audiences, Conducting market research for advertising & PR, Competitor analysis and market positioning, Impact of cultural and social factors on consumer behavior.
Ethics, Laws & Regulations in Advertising & PR: Code of conduct in advertising, Truth in advertising and misleading ads, Copyright laws and trademarks, Crisis communication and handling negative publicity. Entrepreneurship in Advertising & PR: Setting up an advertising agency or PR firm, Business development and client management, Pitching proposals and brand consulting, Case studies on successful agencies.
Job Opportunities after completion of Diploma in Advertising and Public Relations Course:
After successfully completing the Diploma in Advertising and Public Relations program, graduates are well-prepared for careers in the dynamic and evolving fields of advertising, media, public relations, and communications. This diploma program provides knowledge of strategic communication, marketing principles, media relations, and branding. Graduates gain skills in managing client relationships, crafting compelling messages, handling media campaigns, and promoting brand awareness, all of which are essential in the advertising and PR industries.
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